How to Write a YouTube Video Sales Letter (VSL) Script for a Guru


I've written a  TON of video sales letters for gurus (mostly in the financial, biz opp, and real estate spaces).


Why?


Because Youtube ads DONE WELL drive sales, generate leads, and grow email lists fast.

Here's a basic template that works well:


THE YOUTUBE AD TEMPLATE:


[Part 1]: Pattern Interrupt (Hook / “Headline”):


[PART 2]: Engage/Disqualify:


[Part 3]: Hero's Journey:

[Part 4]: Social Proof:


[Part 5]: Long CTA:

EXAMPLES:

THEMES & CONCEPTS:


a. Break / Rebuild belief patterns (Advice, Story)


b. Tell them, don't show them (Advice)


c. Behind The Scenes Lifestyle (Office Tour, Most Tai Lopez ads)


d. Name Dropping and Borrowing Credibility (Bezos, Gates/Buffet, Icahn)



STRUCTURES & STYLE:


a. YouTube:


b. Selfie vs Vlog style vs Cinematic:


c. Shoot Multiple 5-second intros for same ad concept:


d. Shoot with demographics in mind to get more scale



THE INFAMOUS ALEX BECKER YouTube Script: